Job Title: Digital Marketing Manager - Retail
Location: Woonsocket, RI (Hybrid)
Duration: 6 months with possible extension
Pay range: $35 - $40.74/hr. on W2
Job Responsibilities:
· Support day-to-day management of advertising and marketing communications programs on behalf of our Marketing Strategy partners. Campaigns will include select holidays/seasons at Client (Valentine's Day, Easter, Summer, Halloween, and Holiday). Campaigns will encompass paid and owned assets including display, SMS, email, digital, direct mail, and social.
· Build strong relationships throughout Marketing Strategy and internal ad agency, establishing yourself as key resource and partner regarding brief development and project management.
· Set priorities, stay on top of all deadlines and creative reviews/brief due dates, and assume a leadership role for assigned projects. This includes development of Go-to-Market plans and seasonal re-caps comprehensive of all marketing launches.
· Oversee management of master product list and act as liaison with cross-functional partners to ensure detailed information is populated in timely manner
· Support and assist with various elements of operations across the traditional, digital, and/or social spaces.
· Serve as an expert of the business, knowing the seasonal merchandise, the target audience and competitive landscape, in order to support the team and contribute to strategy development.
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