Job Description

OVERVIEW

The Director of Marketing is a key operational role over marketing logistics, advertising plans and ticketing operations. This position serves as a central point for managing internal and external teams to ensure cohesive delivery of MotoAmerica marketing initiatives across a variety of executions. The role is in-office, Irvine, CA, M-F, standard business hours.

KEY RESPONSIBILITIES

Marketing & Media Coordination

• Develop and manage comprehensive annual marketing and advertising plans for national exposure regional events in collaboration with internal departments and external partners.
• Plan and oversee paid media buys across Out-of-Home, radio, and television.
• Coordinate digital and social media creative assets via internal designers and external agencies.
• Lead efforts with regional contractors to drive greater attendance and ticket sales via greater engagement with organizations and clubs prior to events.
• Serve as the primary point of contact for ten racetracks, ensuring timely and accurate placement of all marketing and ticketing assets/pricing.
• Analyze performance of digital/social campaigns managed by off-site contract ad agencies, partner racetracks and/or racetrack agencies.

Event Marketing & Coordination (Non-MotoAmerica Events)

• Plan and manage MotoAmerica’s presence at B2B & B2C shows and other motorcycle events.
• Organize logistics, staffing, and booth equipment; attend events or oversee contractors to meet display/messaging/sales goals and professional representation.

Ticketing Operations

• Perform as central figure in the internal collaboration, strategy, design and pricing for ticketing operations across five MotoAmerica events where MotoAmerica handles ticketing.
• Work as ticketing liaison on five events where the partner racetracks handle ticketing.
• Coordinate ticketing logistics and operations in partnership with racetrack staff.
• Monitor and report on ticket sales performance and analytics throughout the season.

CRM & Campaign Management

• Manage MotoAmerica database comprised of lists sourced from ticket sales, newsletters, contests, and promotions.
• Create and deploy targeted email campaigns for regional ticketing promotions and industry public relations initiatives.
• Perform list analysis including performance, retention, and purchase-performance.

Technical Skills, Other

• Highly skilled (and confident in learning new) online/SaaS platforms/portals for data measurement, campaign reporting, social media backends, and project management systems.
• Highly proficient in cloud tools including Dropbox, OneDrive, SharePoint, and Google products.
• Highly skilled in converting data into easily readable metrics, charts, spreadsheets, and reports.
• Skilled to highly skilled in with CRM systems; HubSpot is preferred.
• Highly proficient in Microsoft Office, especially Excel.
• Familiarity with Photoshop, Illustrator or InDesign is welcome but not required.

Experience

• Motorsports: A background in motorsports and/or sports marketing is strongly recommended.
• Ticketing: A background in event ticketing is recommended including - pricing, promotions, marketing, packaging, sales, backend systems, and reporting.

Contact

• Email cover letter and resume with DIRECTOR OF MARKETING in the subject line to info@ motoamerica.com.

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