Job Description

Marketing Manager – Ladson, SC

Summary Description

The Marketing Manager is responsible for leading the marketing and business development activities to drive brand awareness. This role will be responsible for executing effective marketing strategies by creating and developing successful product launches through product positioning, pricing, and promotional marketing analysis. This is a hands-on, leadership position, with a strong need to balance the strategic with the tactical, while collaborating in a matrixed organization. This role will hold a seat on the Regional Management Team and be responsible for working on the overall business strategy and leading the local team.

Main Responsibilities

• Develop and implement a high-impact marketing plan to increase top-and-bottom line performance of products
• Develop and analyze product launches for successful product marketing and brand awareness strategies
• Manage third-party marketing services in an effective manner
• With the Pricing team, develop and analyze price comparisons of competitive products
• Lead the day-to-day management and delivery of digital marketing programs
• Drive the execution and innovation of marketing launches throughout all phases including development, design, launch, and evaluation
• Develop and communicate key marketing performance metrics, analysis tools and relevant dashboards
• Analyze, measure, and execute the ROI on marketing programs to drive sales and revenue growth
• Plan and execute trade shows: Develop comprehensive event strategies, manage budgets, coordinate with vendors, oversee logistics, and ensure seamless execution from start to finish as well as lead generation follow up
• Improve brand awareness and engage in the end-to-end ownership of positioning in the marketplace (brand identity, content strategy, etc.)
• Proactively build a partnership with the Territory Sales Managers, Training Department and Manufacturers Reps to deploy effective product campaign successes, in all channels/applications
• Responsible for developing and adhering to departmental budgets
• Provide leadership and insights, support strategic objectives, and be a hands-on member of the team
• Align the Marketing Department activities with the company goals and strategic direction, as well with the company’s corporate values

Education & Experience

• 7+ years’ experience in digital marketing, product marketing, and communication strategies with a focus on B2B
• Experience with pumps, ground water drilling, water treatment, irrigation, rainwater, pool/pond, sewage, HVAC or plumbing a must
• Demonstrated success working in a hands-on, entrepreneurial environment
• Ability to develop and maintain excellent relationships across all levels internally and externally
• Excellent written and verbal communication skills
• Demonstrated ability to successfully handle multiple projects
• Experienced in writing and developing marketing proposals, quotes, and reports
• Experienced in database management, branding management and marketing analytics
• Experience working with a European entity is a huge plus

Working Conditions

• 30% overnight travel to dealers, distributors, customers, events, tradeshows, and other business-related meetings. Travel can vary by season.
• International travel to Italy to visit company HQ and production sites once or twice per year

About Us

At DAB Pumps Inc, we offer competitive salaries, comprehensive benefits and learning and development programs, including:

• Health, dental, vision and life insurance – 100% employer paid employee coverage
• Hybrid and remote work programs
• Paid parental Leave policy
• Tuition Reimbursement program
• Hiring referral fee
• Employer matching Individual Retirement Accounts
• Generous paid time off and holidays
• Employee Assistance Program

DAB PUMPS is an equal opportunity employer and encourages workforce diversity.

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