Job Description

We are looking for a strategic Product Category Manager with a background in Fast-Moving Consumer Goods (FMCG) to drive the growth, profitability, and market positioning of a high-impact product line. Candidates must have direct experience in FMCG - applicants from strictly SaaS, IT, software, or technology-based backgrounds will not be considered. 

This role is ideal for a brand-driven professional who can analyze market trends, develop innovative strategies, and collaborate cross-functionally to expand market share and customer engagement within the fitness and wellness industry.

Responsibilities

• Develop and implement a product line strategy within a given brand strategy, ensuring consistency across all touchpoints.
• Define and build out the product line 3-year plan, ensuring sufficiency of exciting innovations or activations by product line.
• Collaborate with product development teams to introduce new products and define go-to-market strategies, in line with the brand positioning.
• 360° cross-functional coordination, acting as the pivotal role steering the product line and its related activities.
• Plan and execute multi-channel marketing activations to drive customer acquisition within the product line.
• Analyze market trends and consumer behavior to identify opportunities for product line expansion.
• Explore partnerships and collaborations to increase brand visibility and reach new audiences.

Qualifications

• 3+ years of experience in brand or product line management 
• 3+ years experience in the Fast-Moving Consumer Goods (FMCG) industry. This is NOT a SaaS, IT, or software-focused role. 
• Experience working in Consumer Packaged Goods (CPG)
• Strong understanding of consumer insights, concept development, and go-to-market planning.
• Experience with digital marketing, e-commerce, and social media strategies to enhance product visibility.
• Proficiency in market research, data analysis, and performance tracking to inform strategic decision-making.
• Excellent communication, presentation, and cross-functional leadership skills.
• Passion for sports, fitness, and wellness.

Apply now and you will be contacted ASAP.

Job Tags

Similar Jobs