SEO & SEM Marketing Manager Job at HealthMark Group, Texas City, TX

c1NaT0Y5bzFwd3lkNXpWK1JVMkV0NTROUFE9PQ==
  • HealthMark Group
  • Texas City, TX

Job Description

POSITION OVERVIEW: We are seeking a highly skilled SEO & SEM Marketing Manager to join our fun, fast-paced, and growing marketing team! In this role, you will drive our digital marketing strategy, improve our search engine presence, and generate high-quality leads. This role will also be responsible for optimizing our website, managing paid search campaigns, and implementing data-driven strategies to enhance our online visibility and conversion rates. An understanding of HealthMark's market landscape is critical, so we are seeking candidates with B2B healthcare IT or related experience.

RESPONSIBILITIES:

Search Engine Marketing (SEM) Management: Manage and optimize PPC campaigns for Google, LinkedIn, and other relevant platforms. Create, test, and refine ad copy to optimize ad performance. Implement bidding strategies to maximize ROI. Adjust budgets, targeting, content, and creative as needed to improve lead quality. Develop paid social strategies to support lead generation and brand awareness. Search Engine Optimization (SEO) Management: Develop and execute an SEO strategy to increase organic search rankings. Conduct keyword research and optimize metadata to improve search visibility. Provide content recommendations based on keyword research. Monitor and improve backlink profiles and domain authority. Conduct competitor analysis and industry research to optimize performance. Stay ahead of search engine algorithm updates, and adjust strategies as needed. Implement technical SEO best practices, including site architecture, page speed optimization and schema markup. Analytics and Insights : Track, measure, and analyze website performance and campaign effectiveness. Provide actionable insights to improve traffic, engagement and conversions. REQUIREMENTS: Previous experience in SEO and SEM for a B2B company. Bachelor's degree in marketing, communications, journalism, or a related field. Experience in Google Ads, Google Analytics, and Google Search Console. Google Ads Certifications (Search, Measurement, Display, Creative). Experience in SEMrush, MOZ, or similar tools. Strong understanding of technical SEO, content marketing, and PPC advertising. Experience with A/B testing, conversion rate optimization (CRO), and lead generation. Strong attention to detail, with a high level of accuracy. Self-motivated, self-starter. Preferred Experience: Previous experience in the Healthcare Industry HealthMark Group

Job Tags

Similar Jobs

Good Samaritan Society

RN - Registered Nurse - FT - Float - St. Vincent's Job at Good Samaritan Society

 ...package and paid time off for qualifying positions 401k retirement savings Additional employee perks Daycare Partnerships within the community Scholarships and Sponsorships to help with further learning and education Night... 

MediPro

Travel Radiation Therapist - $2,725 per week Job at MediPro

 ...MediPro is seeking a travel Radiation Therapist for a travel job in Kansas City, Kansas. Job Description & Requirements ~ Specialty...  ...of 0630-1730 | Monday-Friday Requirements: KS AART Radiation Therapy license, BLS Experience: 2 years of Radiation Therapy... 

Kids World Preschool

Transitional Kindergarten Teacher Job at Kids World Preschool

 ...Transitional Kindergarten Teacher Kids World Preschool (#1075), 29879 Santiago Road, Temecula, California, United States of America Req #9853Monday, March 24, 2025 Spring Education Group is a multi-brand education network of superior private school institutions... 

Vertical Careers, Inc.

Internal Auditor | Internal Audit Associate for prestigious global Financial Services firm Job at Vertical Careers, Inc.

 ...Internal Auditor Our Client, a leading global investment management firm is seeking an Internal Audit Associate to join its growing team. This role is responsible for executing operational, financial, and regulatory internal audits (no SOX testing involved) across... 

St. Louis Park Public Schools

Custodian Lead Job at St. Louis Park Public Schools

 ...Coordinator, the Custodial Lead is responsible for providing a clean, healthy, attractive, safe, and odor-free environment in their assigned...  ..., for evening events in the building. Secure the building at night by setting alarms and locking doors and windows. Open and close...