Job Description

Job Description

Job Description

Overview

The Social Media Coordinator & Data Analyst will develop and implement social media strategies to enhance our client’s online presence and engage with their target audience. This role offers the opportunity to work in a fast-paced environment and significantly impact our digital marketing, communications, and performance analytics efforts.

In addition to creative and community-focused responsibilities, this role includes light financial and data analysis to support decision-making and campaign optimization.

General Responsibilities

• Create and curate engaging content for various social media platforms, including Facebook, Instagram, LinkedIn, and others
• Develop and implement social media campaigns to increase brand awareness and drive traffic to our website
• Propose real-time content based on social media trends and relevant conversations
• Monitor and analyze social media metrics (engagement, reach, CTR, impressions) to assess performance and optimize campaigns
• Assist with preparing monthly performance reports and dashboards, including KPIs and ROI analysis
• Track paid social campaign budgets, monitor spend, and support reporting on cost-per-click (CPC), return on ad spend (ROAS), and customer acquisition costs (CAC)
• Coordinate communication efforts and ensure consistency across channels
• Engage with followers and respond to comments and messages in a timely and brand-aligned manner
• Stay current on social media trends, tools, and best practices to improve strategies
• Conduct QA reviews of brand visuals and messaging across digital touch-points
• Provide real-time social coverage for client-hosted events
• Support the crisis management process from social and communications perspectives
• Conduct competitive analysis to identify opportunities for growth

What You Bring

• Proven experience as a Social Media Coordinator or similar role
• Strong understanding of social media platforms, analytics tools, and audience engagement strategies
• Excellent written and verbal communication skills in English and Spanish
• Creative thinking and the ability to generate innovative content ideas
• Strong organizational skills and the ability to manage multiple projects simultaneously
• Ability to set and implement social media and communication campaigns aligned with strategic goals
• Comfort working with data, building reports, and presenting insights to internal or client teams
• Familiarity with digital marketing metrics and basic budget tracking
• Experience using tools like Google Analytics, Meta Ads Manager, or Sprout Social (preferred)
• Knowledge of paid media strategy and performance reporting is a plus

Required Experience

• Minimum of 2 years of industry experience in a creative agency, digital marketing firm, or consulting environment
• At least 2 years managing social media platforms and building community engagement
• Advanced knowledge of platforms including Facebook, Instagram, LinkedIn, YouTube, web content, and blogs
• Hands-on experience with publishing tools, social listening platforms, and basic performance dashboards
• Exposure to basic financial analysis, media budget tracking, or marketing data interpretation (preferred but not required)
• Excel / Google Sheets (vlookups, pivot tables, charts)

To Apply:

Please include your resume and portfolio with samples of recent digital work, including content pieces and/or campaign performance snapshots.

We are an Equal Opportunity Employer.

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